* Anchor Text
Anchor text is a text which connects a link to another web page or resource. In the HTML link, like : Here is an example, Website hosting, in which “Website hosting” is the anchor text.
* Back Link
Backlink is the incoming link to a website or web page. Backlink is well-known as inbound link.
* Reciprocal link
It is one kind of link which connects one website to another website. It is a link building process and now it has become a vital part of achieving high search engine rankings.