Other than On- page search engine optimization and Off- page search engine optimization there are another two types. Those are White Hat SEO and Black Hat SEO.
Outline About White Hat SEO :
White Hat SEO is a search engine strategy, which completely follows search engine rules and policies.
Such as, any search engine optimized website focuses on relevancy and organic ranking is considered to be optimized with White Hat SEO practices. There are many ways of white hat search engine optimization. Those are generating backlink, link building to improve link popularity, and writing content for human readers White Hat SEO is mainly utilized by those who intend to make a long-term investment on their Web site.
As per it’s name white hat SEO is a very good option and the type of search engine optimization service most businesses would want for their website. In very easy way we can say about white hat search engine optimization is that, it is what organically grown food is to a healthy diet. It is not only beneficial and ethical, it is also sustainable. Obviously, it takes a lot of time and also care but it is mirrored in the cost of practicing white hat SEO, if you want it for yourself or hire a professional to do it for you. The important point is, only the initial developing a proper SEO strategy, and implementation cost is high but then it is considered as a cost saving long term process.
Search engines set the guidelines of white hat search engine’s techniques, and strategies. White hat search engine optimization refers to those practices which present content that is relevant and useful for people- this type of content is well liked and given importance by search engines.
One more thing about white hat search engine optimization is that bad quality content doesn’t get any positive results with white hat SEO.
Outline About Black Hat SEO :
In search engine optimization process, other than white hat seo is back hat seo. Black hat seo is just reverse of white hat seo. If we go back to the food reference, we can say that black hat seo is the fat infused fast food. As per taste it is very good and makes you crave more of it. But , the problem is the cost. It can be a debilitating and even very dangerous illness in the case of your body, and a penalized or banned website in the case of, well, your website.
Black hat SEO, unlike the ethical white hat seo, makes use of unethical practices, schemes, and games to try and fool the algorithms of the search engines in an attempt to make bad content gain high rankings in the search engine result pages (SERPs).
We can say that black hat search engine optimization is a bad way of search engine optimization, which is a result of lack of knowledge.