Search engine optimization is mainly differentiated into two types,which have different types of approaches to help increase search engine ranking. Those types are as follows :
1. On- page search engine optimization.
2. Off- page search engine optimization.
1.On-Page SEO :
If you think for long term then on page optimization is a very important point to get good SERPs in all the major search engines. It stands for all the techniques and process utilized on your website which is hosted on a server. You have full control of how you make these changes and a lot of these can make a difference in ranking for a specific keyword on page 500 or page 10 or maybe even higher
The main thing is On-Page SEO also involves targeting the exact keywords which are required to focus on your areas of expertise. Keywords are the words and terms which elaborate your goods and services that are actually entered by potential customers into the search engines. They can be a single word or a longer phrase, sometimes known as a long tail search phrase. Basically, this practice involves modifying the words which are coded into your web site’s meta tags which are equivalent to those search expressions which viewers are actually utilizing. Meta tags are invisible to the visitors surfing your website but are very important, because it is utilized as a text code to communicate with the search engines. Meta tags consist of the meta keywords, descriptions, page titles and headings of the page. One more important thing related to these is keyword density, it refers to how frequently the keyword is utilized in visible text on the website page.
There are many On-Page SEO Factors. Some important factors are as follows :
* Keyword research : Find out the most utilized keywords.
* Find out (a) proper title tag.
* Optimize meta keywords and description.
* Place proper interlinks within your own website’s different pages.
* Proper keyword density
* Use of bold or strong or italic for the main visible keywords on the page
* Alt tags for images – ‘alternative’ text title added to the image files
* External linking structure to other websites
2. Off-Page SEO :
After On-Page optimization you have to think about off page optimization of your website. This is totally different but equally important discipline to On-Page SEO.
In case of off- page optimization you have to think about link building between your website and other related websites on the web. If you want to obtain your website’s pages listing on the popular search engines such as, Google, Yahoo! Or Bing, it is important to have a strong link building strategy.
There are many ways to get backlinks. Some important points are as follows :
*You can create account with HubPages, Squidoo etc
*You can do article submission.
* You can do Directory submission
* You can do blog commenting.
* You can actively participate in different forums
* You can participate with social media
* You can do bookmarking.
* You can do Press release submission
In summary, both On-Page and Off-Page SEO factors are important for your overall search engine placement. The best strategy is to start by optimizing all the on-page elements – in this way all your subsequent off-page work will be 100% effective.
A comprehensive approach to On-Page and Off-Page SEO will go a long way to getting your Local Business website to the top of the Search Engine Results Pages.