Other than On- page search engine optimization and Off- page search engine optimization there are another two types. Those are White Hat SEO and Black Hat SEO.

Outline About White Hat SEO :

White Hat SEO is a search engine strategy, which completely follows search engine rules and policies.

Such as, any search engine optimized website focuses on relevancy and organic ranking is considered to be optimized with White Hat SEO practices. There are many ways of white hat search engine optimization. Those are generating backlink, link building to improve link popularity, and writing content for human readers White Hat SEO is mainly utilized by those who intend to make a long-term investment on their Web site.

As per it’s name white hat SEO is a very good option and the type of search engine optimization service most businesses would want for their website. In very easy way we can say about white hat search engine optimization is that, it is what organically grown food is to a healthy diet. It is not only beneficial and ethical, it is also sustainable. Obviously, it takes a lot of time and also care but it is mirrored in the cost of practicing white hat SEO, if you want it for yourself or hire a professional to do it for you. The important point is, only the initial developing a proper SEO strategy, and implementation cost is high but then it is considered as a cost saving long term process.

Search engines set the guidelines of white hat search engine’s techniques, and strategies. White hat search engine optimization refers to those practices which present content that is relevant and useful for people- this type of content is well liked and given importance by search engines.
One more thing about white hat search engine optimization is that bad quality content doesn’t get any positive results with white hat SEO.

Outline About Black Hat SEO :
In search engine optimization process, other than white hat seo is back hat seo. Black hat seo is just reverse of white hat seo. If we go back to the food reference, we can say that black hat seo is the fat infused fast food. As per taste it is very good and makes you crave more of it. But , the problem is the cost. It can be a debilitating and even very dangerous illness in the case of your body, and a penalized or banned website in the case of, well, your website.

Black hat SEO, unlike the ethical white hat seo, makes use of unethical practices, schemes, and games to try and fool the algorithms of the search engines in an attempt to make bad content gain high rankings in the search engine result pages (SERPs).

We can say that black hat search engine optimization is a bad way of search engine optimization, which is a result of lack of knowledge.

Search engine optimization is mainly differentiated into two types,which have different types of approaches to help increase search engine ranking. Those types are as follows :
1. On- page search engine optimization.
2. Off- page search engine optimization.

1.On-Page SEO :
If you think for long term then on page optimization is a very important point to get good SERPs in all the major search engines. It stands for all the techniques and process utilized on your website which is hosted on a server. You have full control of how you make these changes and a lot of these can make a difference in ranking for a specific keyword on page 500 or page 10 or maybe even higher

The main thing is On-Page SEO also involves targeting the exact keywords which are required to focus on your areas of expertise. Keywords are the words and terms which elaborate your goods and services that are actually entered by potential customers into the search engines. They can be a single word or a longer phrase, sometimes known as a long tail search phrase. Basically, this practice involves modifying the words which are coded into your web site’s meta tags which are equivalent to those search expressions which viewers are actually utilizing. Meta tags are invisible to the visitors surfing your website but are very important, because it is utilized as a text code to communicate with the search engines. Meta tags consist of the meta keywords, descriptions, page titles and headings of the page. One more important thing related to these is keyword density, it refers to how frequently the keyword is utilized in visible text on the website page.

There are many On-Page SEO Factors. Some important factors are as follows :
* Keyword research : Find out the most utilized keywords.
* Find out (a) proper title tag.
* Optimize meta keywords and description.
* Place proper interlinks within your own website’s different pages.
* Proper keyword density
* Use of bold or strong or italic for the main visible keywords on the page
* Alt tags for images – ‘alternative’ text title added to the image files
* External linking structure to other websites

2. Off-Page SEO :
After On-Page optimization you have to think about off page optimization of your website. This is totally different but equally important discipline to On-Page SEO.
In case of off- page optimization you have to think about link building between your website and other related websites on the web. If you want to obtain your website’s pages listing on the popular search engines such as, Google, Yahoo! Or Bing, it is important to have a strong link building strategy.

There are many ways to get backlinks. Some important points are as follows :
*You can create account with HubPages, Squidoo etc
*You can do article submission.
* You can do Directory submission
* You can do blog commenting.
* You can actively participate in different forums
* You can participate with social media
* You can do bookmarking.
* You can do Press release submission

In summary, both On-Page and Off-Page SEO factors are important for your overall search engine placement. The best strategy is to start by optimizing all the on-page elements – in this way all your subsequent off-page work will be 100% effective.

A comprehensive approach to On-Page and Off-Page SEO will go a long way to getting your Local Business website to the top of the Search Engine Results Pages.

A. What is SEO?
Answer : SEO stands for Search Engine Optimization. It is a way to increase visitors of a website or a web page in search engine through the natural process. Normally, the earlier (or good ranked on the search results page), and frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

B. If I have changed my website’s index page, how soon will Google re-index my new page?

Answer : It depends on mainly three important points. Those are as follows :
1.How much the website’s popularity.

2.How often Google’s spiders typically come around

3. How deep are your new changes ?

But if you want a short answer then it would be 1 day to 6 weeks.

C. What Can I do, If my keyword drops in the SERPs by 10 pages?

Answer : It depends on mainly four important points. Those are as follows :
1. How long you had your previous rankings?

2.How much competitive your keywords?

3. If you have done anything to purposely deceive the search engines

4. How long the rankings drop has existed etc.

But if you want a short answer then it would be: don’t take any step against it. In maximum cases ranking come back in few weeks.

D. Will it help if I alter the URL to include keywords in them?

Answer : It depends on mainly five important points. Those are as follows :
1. Make sure that all your URLs are found and indexed by the SE’s.

2. Whether you are currently in the midst of a redesign?

3. How impressive are your URLs?

4. Is it possible to use (URLs) simply within your CMS?

5. Make sure that you can 301-redirect the old versions to the new ones smoothly.

But if you want a short answer then : If you want to modify your all URLs because of website redesign and CMS change, then keep in mind that you have to make keyword-rich URLs which look nice in the search results. If there is no mistake in your current URLs, but you don’t like the way they look or you think you need to add keywords to them, it is probably not worth the hassle that goes with such a major change to the structure of your website.

E. If I want to target some keyword phrases then how many keyword phrases would be suitable for me?

Answer : It mainly depends on the following two points. Those are as follows :

1.How many keywords can a visitor search into the search engines to find out what your company provides?

2.Your website consist of how many pages?

But if you want a short answer then : If every thing is all right then you can target 2-5 keyword phrases on any one page of your website. Multiply the number of keyword phrases by the number of unique, optimizable pages on your website and you can get an initial estimate of how many potential keyword phrases you could target.

* Anchor Text
Anchor text is a text which connects a link to another web page or resource. In the HTML link, like :  Here is an example, Website hosting, in which “Website hosting” is the anchor text.

* Back Link
Backlink is the incoming link to a website or web page. Backlink is well-known as inbound link.

* Reciprocal link
It is one kind of link which connects one website to another website. It is a link building process and now it has become a vital part of achieving high search engine rankings.

* Link Farm
Link Farm is a set of web pages which have been mainly created for the sole purpose of growing number of incoming links to a web site. It is done in order to increase link popularity and search engine rankings. These types of pages are penalized by almost all search engines.

* Keyword / Keyphrase
It is one word or phrase that is reserved by a program, the cause is that it has special meaning. You type the keyword in when you are searching for information in the search engines.

* Keyword density
“Keyword density”is the density of keywords or number of times the phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization it can be utilized as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

* Keyword Stuffing
Maximum SEO experts think that Keyword stuffing is considered to be a unethical SEO technique. It is the needless repetition of a keyword or keyword phrase in order to get higher ranking on search engines and this keyword or keyphrase may or may not be visible to human visitors.

* Title Tag
Title Tag is one of the very crucial parts of search engine optimization. Search engines rely heavily on title tag for relevancy of a web page against a search query. In Search Engine algorithms, Title tag provides very high relevancy for high ranking.

* Meta tag
Meta tag is HTML code. It is inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are normally referring to the meta description tag and the meta keywords tag.